PRDT Etc.™ Summer Release & Pop-Up Shop

THIS FRIDAY JULY 27th, our friends Product Etcetera will be showcasing their complete Summer Line at 5&A Dime (San Diego, CA).  This is the first time the collection will be available for purchase in its entirety under one roof for ONE NIGHT ONLY.  Offerings include T-shirts, Tanks, Mitchell & Ness Fitteds and Snapbacks, available now via website.

FRIDAY, July 27th at 5&A Dime from 7pm-11pm

701 8th Ave., San Diego, CA 92101

619.236.0364

Music. Drink. Raffle. Product. Support.

RSVP

Their propaganda campaign is on point and I’m really feeling their unapologetic themes.  These cats really put a lot of thought into their designs & aesthetic.  Their exhibition Brands, Gangs, Teams & Clans introduced us to their label as well as others they’re working with, proving they’re a cut above.  Keep an eye on these guys, Salute.

Westside Love is a sign of affection for our home, the Pacific side of the United States. It’s a flip on the notorious hand gesture made famous through 90’s hip-hop. Originally used to show respect for the West Coast, the Westside gesture also became a sign used to spite a specific brand of New York City rappers. Although dropping the disrespect, Westside Love still embraces the competitive nature between the two coastlines, & meanwhile salutes its graphic rival, Milton Glaser’s, I Love NY.

“Whether it’s something we labor, love, obsess, or consistently dream about, we consider TwentyFour/Seven as the badge that represents our drives through time. TwentyFour/Seven™ was originally inspired by the ancient symbol for Jupiter (King of Gods, sky, and thunder). People associate this cycle of hours and days with various things in their lives, however it’s always associated with things that are “all the time.”

“Introducing Dollar Devils, a symbol illustrating the bastards who are ready to con, or kill the innocent for a buck. It’s okay though, there’s a special place in hell for these guys.

“Introducing Pirates & Emperors, an insignia chronicling the two hungry breeds with the teeth to terrify nations. It’s a visual representation that comes from St. Augustine’s “City of God” in which he likens kingdoms to great gangs, and gangs to little kingdoms. He tells an anecdote between Alexander the Great and a seized pirate, in which Alexander asks the pirate what he means by keeping hostile possession of the sea. The pirate boldly answers, “What do you mean by seizing the whole earth? But because I do it with a petty ship, I am called a robber, while you who does it with a great fleet are styled emperor.”

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